Brian O’Connor, Chair ECHAlliance

Catherine Chronaki, Secretary General at HL7 International Foundation

George Crooks, Medical Director for NHS24

European eHealth companies have a huge potential to grow, by approaching an ever growing market inside and outside EU borders. Apart from the obvious innovation potentials in a broad number of health & patient care sectors, markets like that of the US, Latin America and China have come ‘closer’ due to international agreements. What kind of impediments will European eHealth companies have to overcome, in order to reach these markets effectively?