Alain Falys and Michael Rolph are two of the Co-founders of yoyowallet, a mobile wallet that enables brands and retailers to answer the big three questions: Who are my customers; how do I engage with them in a more personal way; and how to sell more. Alain reveals how they have increased their users and developed their community by focusing in large closed environments. Michael highlights what is their key differentiator to other competitors and how they focus to providing one solution with the best user experience. They both believe that the data and insights they have, from all those transactions, enables them to better understand their users’ behaviour and how they will be scaling their business. A really insightful interview regarding mobile payments from a startup that has raised 24 million dollars up to now. Interviewed by Sakis Triantafyllakis for Tech Talks Central.