We talked with Karina Marcus, Director at Ambient Assisted Living (AAL) Joint Programme, about the ageing population of continents with developed economies like US & Europe and the market gap for services and products for the 60+ age group. We then discussed about AAL, an EC co-funded programme which is aiming to fill this gap by supporting solutions tailored for the elderly, both by improving the quality of their life and by providing ways to be more productive. Interviewed by TTC’s George Voulgaris.