Thomas Gronbach from Keynote Systems talks about the key differences that make integrating mobile into existing Application Lifecycle Management (ALM) a challenge; how companies and QA testers can get a true sense of the user experience; when to test using emulators versus real devices; the difference between manual testing and automated testing; and tips for those who do not yet have a viable mobile strategy in place. Interviewed by Tina Miteko for Tech Talks Central.