SHOW NOTES

[00:28] On my desk right now I keep a picture. That picture has two cups of coffee on it. One cup of coffee has no logo, no labeling. The price underneath that cup is $1.25. The second cup is different. The second cup has a Starbucks logo on it and underneath the price is $3.25.

[03:37] Colin Theriot writes about "Features, Advantages, & Benefits"

[05:50] Imagine 20 years or evaluations helps you become a six figure copywriter.

[06:25] The things you may not like in uniform, the things that most frustrate you, may be the same proving ground for what you want to do after serving.

LINKS

Gary Vee: You're Soft video (https://www.youtube.com/watch?v=JO4PgvLrRZE)

18 Proven Storytelling Formulas (includes Feature, Advantage, Benefit) (https://www.referralcandy.com/blog/storytelling-formulas/)

SPONSOR

If you want to sponsor this podcast, send me an email: [email protected]