Welcome to the TrepTECH podcast hosted by the beautiful, soulful accountability partner you need, Airial Re’nal and her co-host and often the seed of comedy, Scott Doucet. TrepTECH is disproving the myth that business has to be boring. In fact, if your business is boring, something’s wrong. There’s no topic too controversial or taboo for these two hosts because they know if something holds that kind of weight, it deserves to be spoken about. Both Airial and Scott are coaches and business owners. They have tons of experience, strategies, tips, and fun stories of their ups and downs to share with you. This podcast is a love letter and awesome show in support of entrepreneurs.

In this episode, the topic of conversation is Identity. Our hosts briefly touch on the last episode about race and business, which you can listen to here before moving on to this episode’s topic.  Often we change the way we behave and speak based on who we’re talking to or based on who we think we’re supposed to be. Airial discusses going as far as hiding behind a personal brand when she got started.  Scott says he often felt pressured to change because he has always been the face of his business. He asks Airial what prompted her to hide behind brands or make changes to her businesses. Airial delivers a truth bomb and says, “because I’m a black woman.”  Airial goes on to explain the scripted content she created received the least views and likes. This was a vast difference than when she took a more raw, real, and natural approach.

Scott confesses about the difficulty and pressure in his life with his marriage, business, fixer-upper house, and being a parent. There is a lot of love and also obstacles. He goes on to say he doesn’t post much about it, but it is also not something he avoids talking about with friends and during interviews. But, the important thing is that he no longer plays it cool when something is happening in his life because it is important that your client knows you need more time because something is going on in your life. This isn’t considered instability. It’s honesty and the ability to complete the tasks that have been given to you. In other words, stop being wrapped up in the perfect image on social media or concocting the perfect image that gets you clients. Airial pipes in and agrees with Scott, going as far as sharing Facebook lives in brutal honesty.

What’s up with Identity?

• Being yourself
• • Not being what you think people want/need
• Fake energy is palpable
• Don’t allow insecurity to bury you
• Reality is relatable
• Strategic
• The universal human experience
• • Universal experience to your gender
  • Universal to your race/nationality
  • Universal to your religion
  • Universal to business owners

 

• Niching down distracts from relatability

 

Airial Quotes

“I had a struggle of what is my identity and how does that affect my brand.”

“Stop overthinking it . . . I remind myself just be me because that’s what people love about me is that I’m just me.”

“You see everything about my life. There’s always one person that says, ‘Man, you just saved my life.’ or ‘I want to reach out to you because I feel like you understand and are not going to judge me.’”

“I showed up. I’m not dressed up, but I’m here.”

“If it’s out there and I put it out there, there’s no shame. No one can use it against me.”

“Somebody is always going to judge you.”

 

Scott Quotes

“Bottom line, strip away everything else, you’re here for business.”

“This is one bright candle and there are a lot of plates spinnin’”

“A lot of the world is out there to watch you burn.”

“Never missed a deadline, but came d**n close.”

“When Tor (Mrs. Doucet) posts pictures on Instagram about our life, our house in shambles, updates on Scotland (baby girl), breastfeeding and what have you . . . people eat it up. They like it.”

“[My coach] told me I was going to have to clean up. Wear a suit and tie. I did and it was a nightmare. I hated it. I felt like a circus animal jumping through hoops.”

“No one’s going to like the real me. I’m vulgar. I’m crude. I’m sweet. I’m nice. I’m direct and I’m weird. I thought people would reject the real me.”

 

Airial Links

Airial's Facebook Profile

The Veteran Woman

Rebel Revolution Blog

TrepTECH Academy   

TrepTECH Facebook Profile

Talk to Airial One-on-One  

 

Scott Links

Scott's Facebook Profile

Scott's Instagram Profile

Podcast Bay Facebook Group