In this episode of Affiliate Marketing Diaries, we speak with Laura Bennetts, Digital Marketing Lead of Affiliates for Tu Clothing.

Laura discusses various aspects of affiliate marketing, including the importance of tracking attribution and using tools like customer journey insights to understand customer behaviour better. Along the way, we touch on the challenges of working within large companies like Sainsbury's, the differences between influencer and affiliate marketing, and the flexibility that affiliate marketing offers in generating revenue and increasing brand awareness.

Laura talks about her love for K-Pop and C-Pop creating this Spotify playlist, East Meets Beat: K-Pop/C-Pop for Affiliate Pros, for us all to enjoy.

But first, tune in to this episode to learn about the world of affiliate marketing from an experienced insider's perspective.

Affiliate Marketing Diaries is brought to you by Navigate Digital – the UK's specialist affiliate marketing agency.

In each episode, we sit down with the people behind the programs – marketers, publishers, tech providers and network leads – to uncover how affiliate marketing really works from the inside out.

You’ll hear honest reflections, smart strategies, and practical lessons from the frontlines of performance marketing – what’s worked, what hasn’t, and what’s coming next.

For show notes, transcripts, and all previous episodes, visit navigatedigital.com/podcast.

Found something useful in this episode? Let us know – or better yet, share it with someone navigating the same challenges. And if you’d like help launching or growing your affiliate programme, get in touch.

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