Two years after Tubi's ad during football's Big Game stole the attention of millions, the FAST platform is streaming the game itself.

It's an incredible turn of events and another landmark moment in the evolution of live sports streaming. Of course, the game will still be broadcast on Fox, but for the first time ever, the Big Game will be shown for free on a FAST platform.

Tubi CMO Nicole Parlapiano joins The Current Report to share its strategy for marketing the news.

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To read the full stories included in this episode:

• Tubi Has Some Momentum. The Super Bowl May Give a Big Boost to the Free Service: https://bit.ly/40ThYdk
• Tubi’s Nicole Parlapiano on sustaining growth after virality: https://bit.ly/4aCBBJP
• Super Bowl updates—weight loss drugs, potty breaks and cash giveaways: https://bit.ly/40I4zDo
• Super Bowl Ads Hit $8 Million; Expect More AI and Fewer Movies: https://bit.ly/42Diddz

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR