"Fox failed to realize that Tucker Carlson had become a brand that was bigger or as big as their own

Moore has written the definitive biography of Tucker Carlson
He asserts that FOX management doesn’t understand the changing media market, they don’t understand their own audience
They think their brand is more powerful than any of ther anchors"
They’ve lost big names before and were fine - perhaps not this time

Tucker Carlson off camera is hilarious, incredibly thoughtful, kind, and smart. People in the know think Fox made a huge mistake
Moore says that Tucker can riff about anything - not just politics. BUT if you really want to see him get fired up - bring up the nanny state
Tucker sees things as Good vs Evil – Believes we are in a Spiritual battle in this country