The first snap of October hits different in the Wasatch—gold aspens flashing in the canyons, crisp air, and the urge to grab your boots and wander. We ride that energy into a story-filled update anchored by our new conversation with James Atkin, a St. George skater who spent over a decade on the road before stepping into the marketing seat at a fast-rising gear brand. The twist: what starts as a simple booking turns into a deeper look at how skate discipline, travel grit, and community building translate into real marketing wins.

We dive into the parallels that matter. Reading a spot becomes reading a market. Filming a clean line turns into cutting scroll-stopping reels. Falling, trying again, and landing the make—those rhythms map to creative work that lasts longer than a trend. James talks craft over clout, process over hype, and why loyal communities beat one-off viral spikes. If you’ve ever wondered how to turn a nontraditional past into a sharp professional edge, his playbook delivers: attention to detail, a bias for iteration, and a grounded sense for what actually moves people.

We keep it local and timely, too. A quick Guardsman pass shows off peak foliage and a small moment of neighborly help—the kind of story that gives Salt Lake its heartbeat. We share plans for Red West next weekend, tease a new community event on the horizon, and flag a brief release pause while travel ramps up. In the meantime, the feed is stacked with fresh clips and highlights so you can catch up on the James Atkin episode and ride into fall with something smart in your ears.

Tune in, take a canyon drive if you can, and tell a friend who needs a push to make their pivot. If you enjoy the show, tap follow, share this with someone chasing their next chapter, and drop a quick review—your notes keep this community growing.

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