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Is your Destination Marketing Organization (DMO) ready to navigate the maze of digital marketing in 2023 and beyond? Today, Kristen Cruz and Jenn Barbee, uncover the key strategies that DMOs need to stay ahead of the curve. We break down how major players like Google, Facebook, and TikTok are reshaping the travel planning process and what that means for your marketing efforts. From leveraging user behavior insights to debating the ongoing relevance of traditional media, we explore how flexibility and innovation can position DMOs for success in a rapidly evolving market.

But that's not all— we get into the critical practice of holistic data analysis. We challenge you to view answers and opinions as mere data points, encouraging a multi-faceted approach to decision-making. With an emphasis on trusting your intuition when it's warranted, we provide actionable advice on how to gather comprehensive insights and consider diverse perspectives. Don’t miss out on these valuable insights that promise to elevate your understanding of digital marketing and data analysis. Join us for this enlightening episode and get ready to revolutionize your approach to destination marketing.

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The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/

 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130
🎙️Subscribe on Spotify Podcasts: https://open.spotify.com/show/2WxEA6ZONc1PhNbJMHP8mV
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