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Are DMOs missing the mark by not adopting booking engines earlier? Find out as we sit down with Jenn Barbee and Kristen Cruz in this week's episode of Tech Travel and Twang's Tuesday Tea. We delve deep into the challenges that Destination Marketing Organizations face when it comes to integrating booking engines and apps into their websites. With consumer habits firmly shaped by platforms like Expedia and Travelocity, DMOs often find themselves struggling to compete. We discuss the crucial balance between the convenience these tools offer and the inherent complexities and costs involved, especially in regional markets with loyal, repeat visitors.

But that's not all—we also tackle the nuanced and often complex nature of DMO marketing strategies. The best solutions are rarely one-size-fits-all, and our conversation emphasizes the need for tailored approaches to meet each destination's unique needs. With a nod to the frequent "it depends" answer in our field, we set the stage for our next segment on the multifaceted world of digital marketing. Whether you're a seasoned marketing professional or simply curious about the inner workings of DMOs, this episode promises a wealth of insights and engaging discussions that you won't want to miss.

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The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/

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