More important than how your product works is how it will work for someone.
It's important to focus on benefits first to gain interest and then you can dive deeper into the features as Carolyn Yarina explains in this Tuesday Tidbit.

Watch the video version here.
https://youtu.be/I8yHCyArm7A

https://www.regroupadvisors.com/
https://www.linkedin.com/company/regroup-advisors-inc./

#businesspodcast 
#benefits  
#features
#featuresvsbenefits
#solutions 
#problemsolver