Want to be an influencer in your organization? Want a seat at the table? Want to be a trusted advisor? Then you MUST know how to measure public relations -- and we have the formula to help you do that. It's bigger than tracking gross impressions and "earned" media placement. It's all about measuring relationship movement. Grab a pen, grab a pad of paper and let's walk this one through! If you like this episode, please share the learning love with another.

BONUS: I've purposely shared somethings out of order to test your listening skills. If you find it, share your find in the comments!