Tuesday, August 27, 2013

The more planners engage in collaborative participation the more they should expect to find people making judgments about the future tied to current emotional attachments. How do planners anticipate this and prepare activities and plans that encourage and foster emotional shifts?

Most planners and plans provide argument and evidence to inform clients about future changes giving reasons in support of different alternative responses. But these do not work in the face of emotional attachments to familiar and popular practices. The use of narrative and storytelling offers a way for professionals to anticipate and counter client attachments. Professor Charles Hoch, from the University of Illinois at Chicago, shared some highlights from his research about the effects of emotions on planning processes and discussed the power of narrative in planning.