Masehletse Lucy Balimba is an Economic Sociologist who spent the last 10, out of her 14 years of work experience, building strategic knowledge over a range of specialist communications areas. She has had experience providing strategic advice to a dynamic portfolio of JSE, FTSE 100 and NSE listed and unlisted clients on a range of issues that include strategic brand positioning, corporate M&As, stakeholder relations and crisis management.Lucy’s contribution in strategic communications can be defined as agile and shapeshifting.

She has provided strategic communication advice to a dynamic portfolio of JSE and FTSE

100 companies and their executive leadership teams on a range of communication areas

that include brand positioning, mergers and acquisitions (including the Walmart Massmart deal in 2011 and the $16.2bn Absa-Barclays deal in 2012), stakeholder relations and crisis management. Known for her work in cultivating positive and healthier socio-economic narratives about Africa, At Entelo, Lucy uses powerful communication methodology to draw CEOs, organisations, and impact-institutions to catalytic solutions for sustainable value creation.

Guest: Lucy Balimba  CEO of Entele Strategic Communications

– #TheTakeover

Is there hope, in today’s South Africa, for a restorative counter- narrative that speaks of this

country and its potential from a place of celebration and not of pain?

For the climate justice colleague in the room - If we were to picture South Africa as a frozen sea, what would you say is the axe we need to begin the work of breaking the ice?

 Tumy Motsoatsoe Founder and MD – Ayama Creatives Sentle Nell  Position Sustainability expert ]