In this episode of "TUF Unfiltered," Rhonda Lavoie opens up about her personal journey and lessons learned in choosing a brokerage. From her beginnings at Hallmark Realty to her decision to move to eXp Realty, Rhonda dives into the critical factors agents often overlook when selecting a firm. This candid conversation explores the importance of financial responsibility, entrepreneurial growth, and long-term vision. Whether you're a new agent or considering a switch, this episode offers invaluable advice on aligning your goals with the right brokerage—helping you avoid common pitfalls and focus on building a thriving business.00:00 Intro

1:20 Cloud Broker vs Brick and Mortar

2:32 Rhonda's real estate journey

5:32 Shifting mindset to long-term goals

7:56 Broader view for inspiration

9:42 Choosing a brokerage

11:08 What shouldn't drive your brokerage decision

12:39 Closing

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