How has Tullio Siragusa transformed nearshoring over the past 25 years?

Join us as Tullio, an industry pioneer, shares his journey from introducing nearshore services to the U.S. with SoftTech to navigating its evolution across Latin America. Discover how Mexico became a nearshore leader, Colombia's rise, and the unique contributions of talent from Monterrey and Guadalajara.

We also explore the role of AI in nearshoring, the growing interest in regions like Europe, and Tullio's insights on leveraging global talent. Drawing inspiration from Steve Jobs, Tullio highlights how empathy and design thinking shape business success. Plus, enjoy personal reflections on the cultural richness of Latin America.

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Linkedin: Tullio Siragusa | LinkedIn

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✅ Host: Brian Samson | LinkedIn: https://www.linkedin.com/in/briansamson/
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