The Sticky CMO

Tumblr Secrets: How To Turn Your Customers Into Brand Advocates

Listen Later

How do you turn customers into brand advocates?

Enter Amanda Brennan.

Formerly Head of Editorial at Tumblr, Amanda is now Senior Director at Trends Social - where she blends information science and pop culture to bring brands to life on the internet.

In our discussion she talks about new media, algorithms, authenticity and her thoughts on how an evolving use of language is shaping our digital landscape.

Together with Tom she covers:

  1. How to keep on pulse of 21st century media possibilities as a senior level marketer.
  2. Why it’s so important to build a community: eventually they start doing your work!
  3. How to connect communities and reach each ‘algorithmic hub’ as a B2B business.

    4. Enjoy the episode.





    ...more
    View all episodesView all episodes
    Download on the App Store
    The Sticky CMOBy Tom Basgil