Tune into: Cloud Distribution

2021 is just underway and Tiesto is once again topping the charts here. This time with a track called "the Business". So a good time to look at what the business in cloud in 2021 will be about.  For example, how will leading cloud providers be able to maintain their unprecedented growth rates during 2021?

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The Business is a 2020 song by the well known Dutch DJ, Tiesto. DJs, unlike cloud providers, started their industry by distributing other people’s products. Simply by playing records from third party artists. But the professional DJ scene quickly  pivoted towards  becoming full fledged music producers, that create and  control most of their content themselves. With one notable exception, namely the vocals. Singing voices are still largely sourced from third parties, such as in the case of “The Business” from James Bell, an artist better known as YAMI. But the brand, the recognition (and the revenue) has shifted away from the individual performing vocalist towards the DJ or orchestrator.

Transcripts:

To play the song, please click the below link in the show notes.