Just after TuneFork's win at the Midemlab pitch session in the Experiential Technologies category, CEO Tomer Shor came by the traveling podcast studio. When you listen to the same song as your friends, how do you know you're really hearing the same thing? TuneFork assesses your unique "earprint-" the frequencies you hear best and those that feel fuzzy- and personalizes your audio experience to compensate. How will this technology make music listening enjoyable again for the people with hearing loss and the elderly? Tomer lays out the exciting potential of truly personalized audio for all music consumers, and what's next in this emerging field. Tunefork is a 2019 finalist at Midemlab, the pitch competition that launched SoundCloud, KickStarter, Soundcharts, The Echo Nest, and more. Listen to all our #MidemTectonics episodes to get to know this year's startups before they break out! Check out all our episodes recorded at Cannes to find out what you missed or to process what you learned at Midem.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include news roundups and interviews with music tech movers & shakers. Visit MusicTectonics.com to learn more.