Summary

Udayan Bose, founder and CEO of NetElixir, discusses the importance of AI in digital marketing and the challenges faced by e-commerce merchants. He emphasizes the need for experimentation and testing, as well as reserving time for learning and staying updated with industry changes. Bose believes that AI-powered experimentation is essential for businesses to thrive and recommends his company's technology solution, LXR Insights, for identifying and acquiring high-value customers. He also highlights the core principles of NetElixir, including respect for people, equal opportunity, customer delight, and a focus on quality.

Keywords

AI, digital marketing, e-commerce, experimentation, testing, learning, AI-powered experimentation, high-value customers

Takeaways

• Experimentation and testing are crucial in the dynamic field of digital marketing, especially with the emergence of AI.
• Reserve time for learning and staying updated with industry changes to avoid being left behind.
• AI-powered experimentation is necessary for businesses to acquire high-value customers and thrive in a competitive landscape.
• NetElixir's technology solution, LXR Insights, helps businesses identify and acquire high-value customers through AI-powered experimentation.
• NetElixir's core principles include respect for people, equal opportunity, customer delight, and a focus on quality.

Sound Bites

• "The future of digital marketing is going to be powered by AI."
• "Reserve 10% of your personal time to explore what is going on in the industry."
• "Experimentation is the only solution to understand what is going on within the black box."

Contact Details

https://www.linkedin.com/company/netelixir/
https://www.linkedin.com/in/netelixirudayanbose/
https://www.netelixir.com/