Imagine turning media attention into real business growth. For service-based small business owners, publicity is about turning visibility into profit.

In this episode, Mickie Kennedy, founder of eReleases, shares exactly how you can use PR to grow your credibility and revenue. He explains how press releases, when done right, can open doors to media coverage, attract your ideal clients, and create long-term financial success.  

Key takeaways:

• Why do most press releases fail? 97% of press releases generate no earned media and what separates the 3% that succeed.
• Press releases that actually work. Write story-based press releases that highlight real customer experiences.
• The difference between PR and ads. Ads push products, but PR builds trust.  
• How to define success. Success is generating real opportunities, partnerships, and revenue for your business.
• Practical PR strategies you can use. Proven tactics that small business owners can implement to stand out in their industry.

Tune into the episode of ▶️ Turn Publicity Into Profit: The PR Strategy That Works.

Find more podcast episodes on our website: anderscpa.com/learn/podcasts/  

Episode resources:

●       Anders Virtual CFO by Anders website: anderscpa.com  

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●       Check out the Virtual CFO Playbook Course:  

https://anderscpa.com/virtual-cfo-services/vcfo-playbook/     

Quotes

-Mickie Kennedy: ""Product and service launches are common, but they often miss the story. Add use cases and real client experiences to make it newsworthy."

-Jody Grunden: "PR isn’t just ads in disguise. It’s about telling stories that uncover opportunities to generate revenue for your company."

Mickie Kennedy is the founder of eReleases, a leading press release distribution service dedicated to helping small businesses, startups, and authors gain credibility and authority through strategic publicity. He has mastered the art of turning press releases into real profit and positioning brands as industry leaders.  Mickie’s proven system ensures businesses dominate the front page of Google and attract the recognition they deserve. Beyond PR, he is also a published poet, bringing creativity and perspective to every story he helps share.

Website: https://www.ereleases.com/    

FB: https://www.facebook.com/mickie.kennedy/

https://www.facebook.com/ereleases.press.release.distribution   

LI: https://www.linkedin.com/in/publicity/   

IG: https://www.instagram.com/ereleasespr/?hl=en  

X: https://x.com/ereleases/   

The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders CPAs + Advisors, the podcas