https://youtu.be/zvvVopTMCSI
Biggest Takeaways:
Social media has made thousands of beautiful faces & golden voices immensely popular in such a short amount of time that it makes one ponder, “Do I need to be celebrity material to be noticed in social media? With the huge amount of contents being fed to users every day, how do I make mine stand out & engage the right audience? How does one even start?”
With over 40,000 followers in Facebook and their Podcast being one of the Top 5 real estate Podcasts in the US, Rockstar real estate Podcasters Matt Johnson & Greg McDaniel of Real Estate Uncensored and rockstarsocialmediakit.com, have mastered the art of starting conversations in social media, engaging their audience, & turning them into personal & business relationships. Let this duo who has interviewed the best real estate agents & coaches around world show you how it should be done…with a little dash of humor.
Real Estate Uncensored’s goal is to be the best sales & marketing training podcast for real estate professionals. Theirs is all about actionable ideas, insights, inspiration around 2 ideas: first is turning real estate career into a life of freedom, and second is becoming a rock star agent in your market, making one a person that your social circle or business acquaintances go to for real estate advice and escalate that into a client relationship. Turning 3 years this coming January, they started as a webinar series. What spring boarded their social media interactions & engagements? Facebook Live.
If they would practically coach a real estate agent on how to grow their audience in social media, their advice is to start doing live video immediately. If you’re worried about content to start a conversation, one can go to Neighborhoodscout.com, type in a zip code, and you’ll have micro markets. Click on it and it will give you a description what’s the real estate is doing in the area. To speak out to the community by doing video, go to Realtytimes.com, go to consumer advice section, look at the top 6 tabs, and go pick an article. Take it, read it, and push it in the social media channel. Let people know what you’re doing & come up with a schedule. For your sphere of influence, you can start doing live videos on Facebook and use your phone to do live videos for YouTube simultaneously so you don’t have to redo the content. You can also utilize Patch.com, which is like your hyperlocal digital newspaper for each city in America, if you want to create content and be a reporter in a hyperlocal neighborhood in Facebook group.
People have this stigma in mind that when it comes to video media, you have to be polished, you have to be newscaster quality, when in reality, and you have to be the polar opposite so people will flock to you. According to Matt & Greg, you just have to be authentic & get over yourself, put yourself out there, and simply do it. The mistake that you can do in social media right now is getting overwhelmed that you do nothing and taking the pressure to be everywhere. For them, you have to be one place where your audience is and do things that matter in that one place.
When it comes to creating & posting new contents, one has to consider his comfort zone. If you’re more comfortable posting only once or twice a day, then do it. Don’t create too much content that it becomes noise. Also, schedule out your postings and market out your time. People will get conditioned to the fact that you are going to be there during your schedule. It is also important to break up your contents into bitesize. Start real conversations with real people, then turn these into relationships. You also need to be entertaining to keep people’s interests and because engaging contents facilitates deeper conversations.
For the technical aspect,