Links related to this episode:

https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210709 (High-Velocity Copywriting Training)

https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-dailyandutm_medium=emailandutm_campaign=20210709 (BTMSinsiders is like Netflix for Copywriting and Marketing Training — Stream all of Roy’s training for one low monthly fee)

https://www.breakthroughmarketingsecrets.com/copy-review-by-roy-furr/ (Hire Roy to review your copy)

https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel)

https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast)

https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy)

https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)

Here’s a big copywriting secret to writing like an A-list copywriter…

Our first drafts aren’t much better than yours.

In some cases, they might be worse.

It’s our willingness to massage them into something great — no matter how many passes — that leads to much better copy in the end.

Have you ever compared your first draft copy with some great copy from your swipe file?

In https://youtu.be/aW2esZK4F-k (today’s episode), I talk about why that’s dangerous…

And the process to take your terrible first draft…

And turn it into polished, powerful, persuasive copy.

https://youtu.be/aW2esZK4F-k (Learn how to use terrible first drafts to write more powerful copy in today’s episode.)

Yours for bigger breakthroughs,

Roy Furr