When you plant a seed, you wait to reap the benefits.

In some cases, you don't see it for years. But does that mean you shouldn't plant that seed? ⁠Jennifer⁠ disagrees.

From her teenage years juggling multiple part-time jobs to studying accounting— though not her passion—it provided the exposure and access to creativity she lived for. At 18, she worked at the Biological Sciences Institute, immersing herself in labs with passionate scientists and researchers. Her curiosity drove her to continue learning despite understanding only a tiny fraction of their work.

Today, Jennifer, CEO, and Co-founder Geoff MacKay are building ⁠The Aggressive Good⁠, a technology solution that revolutionizes how people stock their pantries. Their goal? Eliminate single-use plastic packaging.

Jennifer is ideating and building for the long term, focused on advancing humanity and caring for our planet. 

Here's how she keeps her 'why' at the center.

This episode is for you if:

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This episode is brought to you in collaboration with⁠⁠⁠⁠ Invest Ottawa⁠⁠⁠⁠, Ottawa’s lead economic development agency for knowledge-based industries, and with the critical support of BDC Capital’s Thrive Venture Fund, the title sponsor of International Women’s Month.

We teamed up to produce this special series to celebrate women leading in Ottawa for⁠⁠⁠⁠ International Women’s Month⁠⁠⁠⁠. In support of its Women Founders and Owners strategy, Invest Ottawa offers programs and services that enable and accelerate the growth and success of women entrepreneurs from every walk of life. Visit⁠⁠⁠⁠ www.investottawa.ca/women⁠⁠⁠⁠ to learn more!