Trade shows aren’t just brand awareness plays! They are revenue drivers and need to be thought of it like that.

In this episode, we dig into how to make events part of an integrated marketing strategy that builds relationships and fuels pipeline.

We cover:

• Why “story before structure” should guide your booth strategy

• The key metrics marketing leaders should actually track

• Turning feelings into facts — and experiences into data

• Creating exceptional hospitality that turns visitors into advocates

If you’re leading B2B marketing, events, or brand experience, this one’s packed with insights you can put into action before your next show.

Thank you you Virtual Causeway for sponsoring this episode! Learn more about them at www.virtualcauseway.com.

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