User experience (abbreviated as UX) is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI).

Turn Visitors into Customers with Great UX

Fast, bite-sized, jargon-free lessons on product marketing, user experience and digital marketing. Super short episodes designed for time-crunchers and professionals on the go.

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The art of storytelling is as old as the human race itself. Our earliest forms of communication were intensely visual in nature. Even up today, that hasn't changed. If anything, having a mastery of visual storytelling techniques has become more critical than ever. The success of our marketing, advertising, and much of our digital entertainment relies on a solid understanding of such skills.

Show your Story with Visual Marketing

A/B testing (also known as split testing) is a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions.

Read your Customer's Minds with A/B Testing

Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. Let's find out how you can make it your perfect marketing weapon. 

Make Email Marketing your Secret Weapon

Google Analytics allows you to track websites, blogs, and social networks and makes available predetermined and customizable reports. It gives you the tools you need to better understand your customers.

Harness the Power of Google Analytics

Digital marketing can be quite overwhelming. There are too many interconnected pieces to put together and there are too many simultaneous processes to keep an eye on. Here are a few tools for you to go from planning into implementing.

Turn Visitors into Customers with Great UX

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