Einstein believed the quality of the solution you generate is in direct proportion to your ability to identify the problem you hope to solve.

If you jump straight to answers you can miss the root cause entirely and embark on silver bullet solutions to the wrong problem. Your first idea really could be the worst idea.

This episode is also available as a blog post: http://paulitaylor.com/2021/07/09/turn-your-company-into-a-problem-solving-machine/