Events aren't just gatherings—they're powerful tools for brand growth, networking, and sales. In this episode of VMN Business Talk, we sit down with Andrea Lokshin, VP of Sales & Marketing at Meadowlands Racing & Entertainment, and Maria Cucciniello Falzo, founder of The Hip Event, to explore how businesses can maximize their events for impact and success.

What You'll Learn in This Episode:

• How to plan events that attract the right audience
• Ways to boost attendance & create a memorable experience
• Event planning on a budget—maximizing impact with limited resources
• Corporate vs. personal events: What businesses need to know
• How to choose promotional products for your events

Whether you're planning your first event or looking to elevate your current strategy, this conversation is packed with insights from two top event experts.

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