If a particular cost in your business was free, what would you do differently? An amazing exercise to find your competitive advantage. I share an example from my video production business and walk you through this exercise. Would love to hear what you all come up with. Reach out to me on LinkedIn!

Find episode show notes, podcast blog recaps, and the best SMB news & tips on The Manual!

Watch video highlights on Youtube here.

Follow Chris Ronzio for more business insight.

Learn more about Trainual, the world's top Business Playbook™ software.