How to turn your passion or profession into a podcast. That's the theme of Lisa Osborn's panel at this week's big Podcast Movement conference in Nashville.

In this special episode, Lisa's joined by her co-panelists, George T. Bundy who offers tips on branding yourself across a podcast and social media. Lisa's sister, Gina L. Osborn, shares successful show launch strategies that she has learned from launching two podcasts, Behind the Crime Scene and Lead Like a Lady with Gina L. Osborn.