In this vibrant episode of the MARSTA Goals® Podcast, podcast strategist Jon Blakely joins us to demystify the path from “just recording” to building a podcast that actually attracts clients. With a background in music production and a deep love of audio, Jon shares how solopreneurs can make podcasting a powerful tool for visibility, authority, and lead generation.

We explore how to stay consistent, what gear really matters, how to sound professional without overwhelm, and why your unique voice is the best strategy for standing out in a crowded space.

In this episode, you’ll learn:

• Why podcasting still works for solopreneurs in 2025

• The biggest myths about podcasting success

• What gear you truly need to get started (hint: it’s not a lot!)

• How to structure your episodes without sounding salesy

• Ways to repurpose podcast content into lead magnets

• The power of staying consistent and being yourself on the mic

About Our Guest:
Jon Blakely is a podcast growth strategist who helps coaches and consultants turn their podcasts into lead-generating, client-attracting assets. With expertise in both the tech and storytelling sides of audio, Jon empowers solopreneurs to grow with ease, clarity, and confidence.

Resources Mentioned:

• Zoom H2n Audio Recorder

• USB Mics (Rode, DJI, etc.)

• CapCut, Audacity, Riverside

• Content repurposing strategies

• Being a guest on other podcasts

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