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July 12, 2026

Turn Your Protocol Into a Program: Joy Houston on Scaling Your Practice Beyond 1-on-1 Care

32 minutes

Joy Houston has spent 16+ years building and scaling online businesses in the health, wellness, and personal development space. Before launching Heal At Scale with her husband Travis Houston, the two ran a marketing agency building brands for high-profile clients in the health industry. Today, Heal At Scale helps health professionals package their expertise into online programs through its "Protocol To Program" methodology, having reportedly worked with more than 1,700 practitioners across a range of niches.

In this conversation, Joy and Adam dig into:

Why trading time for dollars keeps even successful practitioners stuck

How to translate a clinical protocol into a program clients will pay for

"Service-first" selling: enrolling clients without feeling salesy

The systems and mindset shifts needed to scale beyond one-on-one care

Building multiple income streams while staying true to patient outcomes

About the guest: Joy Houston is a business advisor and mentor and co-founder of Heal At Scale, a platform dedicated to helping health professionals transform their expertise into scalable online programs.

Website: healatscale.com | LinkedIn: linkedin.com/in/joyhouston | Instagram: @realjoyhouston

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