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Turn Your Tech Docs into a Strategic Business Advantage
Susan Kraft-Yorke of Kraft Consulting joined the Content Matters Podcast to discuss how your organization can take control of your technical documentation and turn it into a strategic business asset. We talked about building an ROI case for documentation, including the phases of an initiative (and their costs), how to talk to CFOs and business leaders, and the metrics that matter. Plus, Susan explained a “test” to assess your organization’s IA maturity/readiness.
Some of the topics included:
About Susan
Susan Kraft Yorke is a technical writing consultant with more than 30 years in the tech industry. She spent most of her career in Palo Alto, California, and now works from home in the Hudson Valley near New York City. Her technical background started as a geophysicist and in the fine arts. Susan says her beginnings influence how she approaches complex systems and communication.
Susan specializes in information architecture (IA) and developer documentation for startups, growth-stage companies, and global enterprises. Her work focuses on diagnosing documentation breakdowns, architecting scalable publication systems, and leading large-scale documentation migrations. She helps organizations reduce search time, eliminate content deadwood, and restore trust in their documentation through structure, governance, and measurable outcomes.
Susan brings both in-house and consulting experience, grounding IA decisions in real systems, real constraints, and real operational impact. Her first IA project was in 2019 at Intuit, and she said that it's been an eye-opening experience ever since.
Where You Can Find Susan
Check out all 7 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast
Some of the topics included:
- The stages of Information Architecture maturity
- The phases of an ROI initiative
- What a 90-day milestone should look like
- And much more
About Susan
Susan Kraft Yorke is a technical writing consultant with more than 30 years in the tech industry. She spent most of her career in Palo Alto, California, and now works from home in the Hudson Valley near New York City. Her technical background started as a geophysicist and in the fine arts. Susan says her beginnings influence how she approaches complex systems and communication.
Susan specializes in information architecture (IA) and developer documentation for startups, growth-stage companies, and global enterprises. Her work focuses on diagnosing documentation breakdowns, architecting scalable publication systems, and leading large-scale documentation migrations. She helps organizations reduce search time, eliminate content deadwood, and restore trust in their documentation through structure, governance, and measurable outcomes.
Susan brings both in-house and consulting experience, grounding IA decisions in real systems, real constraints, and real operational impact. Her first IA project was in 2019 at Intuit, and she said that it's been an eye-opening experience ever since.
Where You Can Find Susan
- linkedin.com/in/susankraft-yorke
- ifixdocs.com
- kraftconsulting.com
Check out all 7 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast
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By Ingeniux
4
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Susan Kraft-Yorke of Kraft Consulting joined the Content Matters Podcast to discuss how your organization can take control of your technical documentation and turn it into a strategic business asset. We talked about building an ROI case for documentation, including the phases of an initiative (and their costs), how to talk to CFOs and business leaders, and the metrics that matter. Plus, Susan explained a “test” to assess your organization’s IA maturity/readiness.
Some of the topics included:
About Susan
Susan Kraft Yorke is a technical writing consultant with more than 30 years in the tech industry. She spent most of her career in Palo Alto, California, and now works from home in the Hudson Valley near New York City. Her technical background started as a geophysicist and in the fine arts. Susan says her beginnings influence how she approaches complex systems and communication.
Susan specializes in information architecture (IA) and developer documentation for startups, growth-stage companies, and global enterprises. Her work focuses on diagnosing documentation breakdowns, architecting scalable publication systems, and leading large-scale documentation migrations. She helps organizations reduce search time, eliminate content deadwood, and restore trust in their documentation through structure, governance, and measurable outcomes.
Susan brings both in-house and consulting experience, grounding IA decisions in real systems, real constraints, and real operational impact. Her first IA project was in 2019 at Intuit, and she said that it's been an eye-opening experience ever since.
Where You Can Find Susan
Check out all 7 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast
Some of the topics included:
- The stages of Information Architecture maturity
- The phases of an ROI initiative
- What a 90-day milestone should look like
- And much more
About Susan
Susan Kraft Yorke is a technical writing consultant with more than 30 years in the tech industry. She spent most of her career in Palo Alto, California, and now works from home in the Hudson Valley near New York City. Her technical background started as a geophysicist and in the fine arts. Susan says her beginnings influence how she approaches complex systems and communication.
Susan specializes in information architecture (IA) and developer documentation for startups, growth-stage companies, and global enterprises. Her work focuses on diagnosing documentation breakdowns, architecting scalable publication systems, and leading large-scale documentation migrations. She helps organizations reduce search time, eliminate content deadwood, and restore trust in their documentation through structure, governance, and measurable outcomes.
Susan brings both in-house and consulting experience, grounding IA decisions in real systems, real constraints, and real operational impact. Her first IA project was in 2019 at Intuit, and she said that it's been an eye-opening experience ever since.
Where You Can Find Susan
- linkedin.com/in/susankraft-yorke
- ifixdocs.com
- kraftconsulting.com
Check out all 7 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast