<p>In this episode, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss how enablement empowers users to customize and adapt their WMS to unlock its full potential, why other vendors seem to have lost their minds, and how Softeon helps customers leverage their uniqueness as a competitive weapon.</p>

In this episode, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss how enablement empowers users to customize and adapt their WMS to unlock its full potential, why other vendors seem to have lost their minds, and how Softeon helps customers leverage their uniqueness as a competitive weapon.

Turn Your Uniqueness into a Competitive Weapon

Softeon CEO Jim Hoefflin and CTO Mark Fralick team up in this limited podcast series to share stories, anecdotes, and lessons learned over the last 35 years in the warehousing industry. The two friends and colleagues specifically discuss their role in creating one of the first warehouse management systems (WMS). 

Watch all the episodes at https://www.softeon.com/wms-pioneers.

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Softeon CEO Jim Hoefflin and CTO Mark Fralick team up in this limited podcast series to share stories, anecdotes, and lessons learned over the last 35 years in the warehousing industry. The two friends and colleagues specifically discuss their role in creating one of the first warehouse management systems (WMS). Watch all the episodes at https://www.softeon.com/wms-pioneers.

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Turn Your Uniqueness into a Competitive Weapon

Turn Your Uniqueness into a Competitive Weapon