On this week's Tech Cat Show we chat with Irena Cronin, one of the smartest folks around who understands what's happening on the business side of immersive content (VR, AR, MR). Irena is CEO of Spout Reality, an immersive content marketing company that helps VR and AR companies understand the business opportunities in the marketplace as well as helping to set them up for success. Irena knows everything that's happening in the space, she is the creator and administrator of the largest Virtual Reality closed (non-public) Facebook group, with a focus on up-to-date news and commentary. Join us for a mind opening chat and we learn all these is to know about the business of Virtual, Augmented and Mixed Reality with Irena Cronin, The MBA in VR