There is often a complete disconnect between marketing and sales. Salespeople need to be armed with the right content and the right information to do their jobs right. How can marketers help them do that? What should that narrative look like? David Priemer—a complete master of sales—shares his insight, experience, and strategies in this episode of Content Callout. If you’re ready to create a more compelling sales experience for your customers, don’t miss this episode!

Outline of This Episode

• [1:39] Rapidfire actionable tactics + strategies
• [2:30] Lose win-slides and use win-stories
• [5:03] Move away from academic and abstract
• [8:23] Arm your sales team with the right content
• [10:26] Tactics to ensure your sales team is confident
• [17:20] David’s final words of wisdom

Resources & People Mentioned

• David’s Book: Sell the Way You Buy

Connect with David Priemer

• Cerebral Selling
• Connect on LinkedIn
• Follow on Twitter

Connect With the Content Callout Team

• https://ContentCallout.com

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