In this episode, LANDED's Miranda Copjec sits down with Steve Weigel, Chief Operating Officer of Goodberry’s, to explore how the beloved family business has grown into a household name. Steve shares the pivotal strategic decisions behind their success, from prioritizing wholesome ingredients to crafting their own unique mix. They delve into the significance of fostering a strong company culture and the challenges of recruiting the right talent to drive the business forward. Steve also highlights how modern tools have streamlined operations and enhanced their hiring processes. The episode wraps up with an exciting look at Goodberry’s expansion plans and their ongoing commitment to delivering a world-class customer experience.