Fika Bytes: Hardware Founder Stories

Turning a Love for Music into a Hardware Product


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✍️ Show Notes

Tobias Butler shares his journey of building Tuneshine, blending software and hardware. He talks about the challenges of switching to hardware, the importance of prototyping, and what he learned along the way. He also dives into supplier relationships, scaling smart, and the emotional rollercoaster of entrepreneurship—all while finding joy in creating something meaningful.


🔗 Check out Tuneshine: tuneshine.rocks

🔗 Follow on Instagram: @tuneshine.rocks


🔑 Bytes:

  • Understanding the assembly process helps in improving design.
  • It's important to focus on growing the business, not just building products.
  • Creating a physical product can bring joy and delight!


Chapters:00:00 Intro01:26 From Prototype to Production07:06 Navigating the Hardware Development Journey09:43 Building a User-Centric Product12:40 The Role of Software in Hardware15:46 Feedback and Iteration18:19 Scaling Production and Supplier Relationships20:59 The Transition from Artisan to Entrepreneur23:37 Future Aspirations and Growth StrategiesKeywordsTuneshine, hardware development, prototyping, production, entrepreneurship, software engineering, supplier relationships, product design, startup journey, founder stories

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Fika Bytes: Hardware Founder StoriesBy Vigs