Rebecca Lyons is the founder and CEO of HerSay, an AI-powered doctor visit companion that helps women advocate for their health with clarity and confidence. After her own journey with medical gaslighting and a delayed diagnosis of stage 4 endometriosis, Rebecca turned pain into purpose—building a tool that empowers women before, during, and after every appointment.

A seasoned sales and strategy leader turned tech founder, Rebecca blends over a decade of experience in operations, consulting, and digital transformation with a bold, mission-driven approach to femtech.

During this episode, we discuss:

• Noticing her first symptoms of endometriosis about 8 years ago but her results came back as “normal” so her doctor was dismissive about it
• How the diagnosis became a very empowering experience
• What she found with women who were navigating the medical system were likely less heard and experiencing medical gaslighting
• How she used a series of Meta Ads to publish hypothetized problem statements
• Her process for working with a no-code tool to build the app to create a prototype and then brought it to a developer
• Doing a soft launch/beta with small cohorts
• Her advice for knowing which feedback is worth implementing or not
• How she works through compliance and the regulatory landscape
• What she wishes she knew earlier on in her founder journey
• Her shoutouts to Megan Kane of Rellia and Argentina Beltran of InclusifAI

And more. Tune into this episode as we dive into all things women’s health!