Today, we talk with Paul Bulencea, who is the co-founder of the College of Extraordinary Experiences, a disruptive annual experience design conference that is held in a castle in Poland. Paul discusses how the economy is shifting from being based on services to being based on experiences and how businesses can beat commoditization by providing memorable experiences.

Check out the show notes for all references and links.

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Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.