This week on the Mastering Sales and Negotiations podcast, we sat down with Casper Guldager, who shared some refreshingly honest insights about why AI so often stalls inside commercial teams, and what leaders can do to change that.

In this Quick Win episode, Rachel Massey is joined by Robin Hoyle to unpack the biggest takeaways from that conversation, including:

• Why leaders need to go first and use AI themselves
• How AI can take on the admin, prep and process-heavy work
• Why the future of sales means doing more of what you love and less of what you don’t