Do you have a bunch of ideas in your mind that might make a great product to sell, but you aren’t sure how to get started? This week, we have CEO of NATPAT Michael Jankie on the show to talk about how he and three partners started their e Commerce business. Michael talks to us about how they transformed their idea of stickers with citronella on them to a full seven plus figure business that is constantly expanding. He shares how Kim Kardashian helped them realize they truly had a business and how they’ve continued to grow. Michael shares his stop 3 things he would recommend for new business owners when turning their ideas into a full on business. Tune in to learn more about their amazing product!  

IN THIS EPISODE:

• [5:35] What did Michael do prior to starting his current business? 
• [6:57] How did Michael get started in his new business and is he the sole founder? 
• [8:27] What products does NATPAT sell?
• [10:54] How did NATPAT create these products without a medical background?
• [12:53] How did Michael and his team turn their idea into an actual business?
• [15:43] How did NATPAT decide to expand their product line?
• [20:11] Michael shares an influential moment that validated his team’s hard work, and it came in the form of a candid post about NATPAT products by Kim Kardashian.
• [24:21] When the business started did all the partners just jump in and leave their prior jobs or was this a side creation?
• [27:34] What are three things Michael would recommend new businesses not to do? 
• [31:41] Where can people buy NATPAT products?

KEY TAKEAWAYS:

• [15:53] NATPAT was started because of a common need for Michael’s daughter.  From there, the the three owner team recognized this need and began looking into other needs for children and adults to help their pain points utilizing a product that would appeal to both parents and children through their natural products and design. 
• [27:58] To have a successful business, you have to really enjoy your style of work and have your values at the top of your mind. 
• [30:08] The cash flow that comes with an e-commerce business is fantastic. Customers pay you up front, and most of the expenses come after the customer has paid you. 

LINKS MENTIONED:

Michael Jankie LinkedIn

The Natural Patch Co. Website enter KHTS for 15% of a discount code (valid for 48 hours)

BIO

For Michael, the journey of NATPAT is more than a business venture; it’s a personal mission. His background in B2B software provided a solid foundation for strategic thinking, but it was a personal experience that sparked the creation of NATPAT. Observing his own children plagued by mosquito bites, Michael envisioned a wellness solution that would be both effective and family-friendly. This vision has been the driving force behind NATPAT’s success.

Michael’s approach to entering retail spaces is rooted in a commitment to reach families seeking simple, nature-inspired solutions. NATPAT began by targeting independent stores, recognizing the importance of local connections and community engagement. The brand’s focus on these smaller retailers, often overlooked by larger corporations, has not only provided families with accessible well-being solutions but has also nurtured strong partnerships at the grassroots level. It’s those partnerships that without a doubt have become the base of the company’s success.