Your kid draws a picture (or you do). Or you take a picture of, say, a half eaten breakfast sandwich. You send that picture in to Budsies, and in just two weeks you get back a stuffed animal of the picture. You can imagine how adorable this gets. And if you can’t, check out Budsies.com, and you can see how awesome it truly is.

Listen to Alex Furmansky and his former Wharton prof, Karl Ulrich, talk about where the idea for Budsies came from, how he tested it—and what happened when, a month before Budsie’s first holiday season, the factory making the Budsies closed.

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