Every founder starts with a vision, but somewhere between the whiteboard and the workday, that vision gets lost in the noise of operations. In this episode,

Alejandra Santos breaks down how to use the Balanced Scorecard to turn your vision and mission into a living, breathing strategy that guides every decision across your business.

Discover how to align your leadership team, define what success actually looks like, and create clarity so every employee understands how their role contributes to the bigger picture. Whether you’re preparing for an exit or simply want more freedom, structure, and focus, this episode will help you build a company that runs with intention, not by accident.

Connect with Alejandra Santos 

https://www.linkedin.com/in/aalejandrasantos

www.thealejandrasantos.com

www.intothenext.com