What do you do when your product is… the universe?

In this episode of A Mind for Marketing, Christina Moore sits down with Cody Half-Moon, Chief Marketing Officer at Lowell Observatory, the historic Arizona institution where Pluto was discovered.

Astronomy has a reputation for being dense and inaccessible. Yet Cody helped turn the wonders of the universe into a top-ranking podcast with a growing global audience.

You'll discover:

Why complex industries fail when they "talk at" audiences and how to simplify content without dumbing it down

How co-discovery turns passive listeners into engaged communities

The thinking behind launching Star Stuff

What it really takes to get stakeholder buy-in for a new content channel.

If you lead marketing in a complex category, this conversation will challenge your assumptions.

Are you keen to find the same success as Cody? Take our assessment, the Content Power Score. It pinpoints exactly where your show's performance breaks down and what to fix first.

It's free https://christina-nsan4ban.scoreapp.com/

Audio Editor: Jake Wittlin

Junior Video Editor: Zhane Inko-Tariah

Music: SigmaMusicArt Batumi, Adjara. Free for use under the Pixabay Content License