Join us in this episode of the Lifelong Customer podcast as we sit down with Michael Pink, the CEO of SmartPM Technologies, Inc. Michael shares his two-decade journey in the construction industry, where he worked as a consultant specializing in project data analysis. His unique perspective on the construction industry's challenges, such as project overruns and delays, led him to innovate ways to leverage data for better outcomes.

Discover how SmartPM Technologies uses data analytics to transform the construction industry, providing valuable insights for construction companies, project owners, and other stakeholders. Michael discusses the evolution of their customer base, initially focusing on project owners but eventually expanding to serve contractors, insurance companies, banks, and consulting firms.

Michael also shares valuable insights into their customer acquisition journey, highlighting the importance of trust and thought leadership. SmartPM Technologies pivoted to educate the industry through informative content, which helped build trust and credibility.

Learn how data analytics and consistent data organization have empowered SmartPM Technologies to forecast and track their business performance effectively, ensuring they stay on the path to success.

Tune in for this episode packed with valuable lessons and strategies for data-driven innovation and building trust in the world of construction technology.