You can’t do everything as an Amazon seller (or an agency).

When you look at all the pieces that take you from the first click all the way to the conversion, there are endless to-do’s to improve your listings, advertising strategy, etc.

So, you have to look at everything you could do, and then prioritize.

Jason Landro of Nectar joins us on The Ad Project podcast this week to talk through one piece that is extremely important to prioritize overall – content.

Jason walks us through his content optimization process, from first learning everything there is to know about the client’s brand on a macro and micro level – and then using that info to help brands stand out from their competition.

If boosting your content game is one of your goals for the new year, make sure and check out the full episode!

Thanks for all the great info and for sharing your expertise, Jason!