How do you get an organization—especially a large, multinational firm—to embrace open talent? Gavin McLafferty, founder of innovation consultancy 1981 Ventures, shares his experience using crowdsourcing and open talent to solve problems in the oil and gas and renewables market. Gavin and Topcoder VP Clinton Bonner discuss the gift of flexibility, the cost of not taking chances, and tactics to turn crowdsourcing resistance into adoption and enthusiasm.